The Marketing Lab (at Deakin)
Hosted by Dr Paul Harrison from Deakin Business School
Dr Paul Harrison from the Deakin Business School and his guests give you the low-down (and the high-up) of research and the latest knowledge in marketing, business and culture from the Department of Marketing at Deakin University.
Episodes
26: Special Christmas Edition - Deck the Halls With Boughs of Holly to Soften Service Failure EvaluationsDecember 17, 2021
25: Authenticity, Small Business and the Indian-Australian ExperienceDecember 07, 2021
24: Moral Peacocking and the Tragedy of Social MediaOctober 29, 2021
23: Start-Ups with an Ethical MotiveOctober 15, 2021
22: Modelling Your Way Out of TroubleAugust 20, 2021
21: Competition, Regulation and Consumer ProtectionJuly 23, 2021
20: Listening to First Nations' VoicesJuly 09, 2021
19: Food Marketing and Wellbeing, Part TwoJune 25, 2021
18: Food Marketing and Wellbeing, Part OneJune 11, 2021
17: The Marketing Lab: What's it all about?May 28, 2021
16: Membership, Loyalty and Stakeholder EngagementMay 13, 2021
15: The Power of LanguageApril 28, 2021
14: Performing roles, self-complexity and responsibilisationOctober 03, 2020
13: The Scientific Method, Embracing Uncertainty and the limits of Research and ScienceSeptember 04, 2020
12: In the lap of luxury: Talking Shop July 22, 2020
11: Crisis management, the benefits of honesty in difficult times and how to build your reputation when things look grimJune 15, 2020
10: Trust in social media, the new “normal” and conspiracy theoriesMay 29, 2020
9: Merging the Digital World with Behavioural InsightsMay 24, 2020
8: Truth, adaptation and ScoMo messagingApril 10, 2020
7: Unselling and Demarketing - Interview on ABC RadioFebruary 07, 2020
6: Hitting them where it hurts - advertising boycotts, Alan Jones and climate change activismSeptember 30, 2019
5: ABC Radio Melbourne discussion all things consumer behaviour and marketingSeptember 26, 2019
4: Peak streaming, oversubscribed and the curse of product recallsAugust 29, 2019
3: Net promoter scores, artificial intelligence and selling your soul to the marketersJuly 17, 2019
2: Changing banks, vegan burgers and marketing the AFLWApril 08, 2019
