The Marketing Lab (at Deakin)

16: Membership, Loyalty and Stakeholder Engagement

May 13, 2021 Dr Paul Harrison (Deakin University), Alexandra Crow (Richmond Football Club), Tanya Gallina (Melbourne Cricket Club) and Jimmy Buck (Deakin University)
16: Membership, Loyalty and Stakeholder Engagement
The Marketing Lab (at Deakin)
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The Marketing Lab (at Deakin)
16: Membership, Loyalty and Stakeholder Engagement
May 13, 2021
Dr Paul Harrison (Deakin University), Alexandra Crow (Richmond Football Club), Tanya Gallina (Melbourne Cricket Club) and Jimmy Buck (Deakin University)

In this episode we explored the murky world of loyalty, stakeholder relation and engagement. 

I was joined by Alexandra Crow, the Head of Corporate and Stakeholder Engagement at the Richmond Football Club, Tanya Gallina, the General Manager of Club Services and History at the Melbourne Cricket Club, and Jimmy Buck, the chief advancement officer at Deakin University, where he is responsible for alumni relations and development. 

The Marketing Lab is recorded and produced on the lands of the Wurundjeri people of the Kulin nation. We pay our respects to elders past, present, and emerging. We acknowledge Aboriginal and Torres Strait Islander peoples as the First Australians and Traditional Custodians of the land where we live, work, and learn.


Show Notes

In this episode we explored the murky world of loyalty, stakeholder relation and engagement. 

I was joined by Alexandra Crow, the Head of Corporate and Stakeholder Engagement at the Richmond Football Club, Tanya Gallina, the General Manager of Club Services and History at the Melbourne Cricket Club, and Jimmy Buck, the chief advancement officer at Deakin University, where he is responsible for alumni relations and development. 

The Marketing Lab is recorded and produced on the lands of the Wurundjeri people of the Kulin nation. We pay our respects to elders past, present, and emerging. We acknowledge Aboriginal and Torres Strait Islander peoples as the First Australians and Traditional Custodians of the land where we live, work, and learn.