The Marketing Lab (at Deakin)

17: The Marketing Lab: What's it all about?

May 28, 2021 Dr Paul Harrison and Dr Gini Weber, with Professor Andre Bonfrer
17: The Marketing Lab: What's it all about?
The Marketing Lab (at Deakin)
More Info
The Marketing Lab (at Deakin)
17: The Marketing Lab: What's it all about?
May 28, 2021
Dr Paul Harrison and Dr Gini Weber, with Professor Andre Bonfrer

In this episode of The Marketing Lab, we explore the arcane world of universities, university departments, and research. 

Paul and Gini talk with Professor Andre Bonfrer, Head of Department at Deakin Business School's Department of Marketing about all things marketing technology and wellbeing, while grappling with how specialisation offers an opportunity for research to see what's coming over the horizon. 

The Marketing Lab is recorded and produced on the lands of the Wurundjeri people of the Kulin nation. We pay our respects to elders past, present, and emerging. We acknowledge Aboriginal and Torres Strait Islander peoples as the First Australians and Traditional Custodians of the land where we live, work, and learn.

Show Notes Chapter Markers

In this episode of The Marketing Lab, we explore the arcane world of universities, university departments, and research. 

Paul and Gini talk with Professor Andre Bonfrer, Head of Department at Deakin Business School's Department of Marketing about all things marketing technology and wellbeing, while grappling with how specialisation offers an opportunity for research to see what's coming over the horizon. 

The Marketing Lab is recorded and produced on the lands of the Wurundjeri people of the Kulin nation. We pay our respects to elders past, present, and emerging. We acknowledge Aboriginal and Torres Strait Islander peoples as the First Australians and Traditional Custodians of the land where we live, work, and learn.

Introduction
Guest: Professor Andre Bonfrer
Closing Discussion