The Marketing Lab (at Deakin)

14: Performing roles, self-complexity and responsibilisation

October 03, 2020 Hosted by Dr Paul Harrison from Deakin Business School
14: Performing roles, self-complexity and responsibilisation
The Marketing Lab (at Deakin)
More Info
The Marketing Lab (at Deakin)
14: Performing roles, self-complexity and responsibilisation
Oct 03, 2020
Hosted by Dr Paul Harrison from Deakin Business School

Living is hard, but in the end are you totally responsible for your wellbeing, or should governments and businesses also care.

In this episode of Listen to this, Paul and Gini tackle the conundrums of accidental subjectification in social marketing campaigns, the muddling of the role between the citizen, business and government, and how to overcome the existential angst of an uncertain future. 

Easy?

Not really, but it's a fun ride. 

Show Notes

Living is hard, but in the end are you totally responsible for your wellbeing, or should governments and businesses also care.

In this episode of Listen to this, Paul and Gini tackle the conundrums of accidental subjectification in social marketing campaigns, the muddling of the role between the citizen, business and government, and how to overcome the existential angst of an uncertain future. 

Easy?

Not really, but it's a fun ride.