It's not real!
It’s Not Real is the podcast that takes a scalpel to the stories we tell ourselves. Hosted by Dr Paul Harrison, consumer psychologist, academic, and media commentator, each episode unpacks the real evidence behind why we do what we do, how the world actually works, and the myths we cling to in order to make life a little easier. From marketing spin to social norms, from economic fictions to psychological blind spots, It’s Not Real cuts through the noise with sharp analysis, candid conversations, and a healthy dose of skepticism. Because sometimes, the things we believe… just aren’t real.
It's not real!
23: Start-Ups with an Ethical Motive
In this episode of The Marketing Lab at Deakin, we talk to Gordon Renouf, Co-Founder & CEO of Good On You, the world-leading source of trusted brand ratings, articles and expertise on ethical and sustainable fashion.
Since 2015, they have built a database of thousands of fashion brands, all assessed against their robust rating system for their impact on people, the planet and animals. They are supported by some of the biggest names in the industry, including Emma Watson, the world-renowned British actor and ethical fashion pioneer.
Gordon talks to The Marketing Lab about investors, jobs to be done, and how you develop personas for your market.
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The Marketing Lab is recorded and produced on the lands of the Wurundjeri people of the Kulin nation. We pay our respects to elders past, present, and emerging. We acknowledge Aboriginal and Torres Strait Islander peoples as the First Australians and Traditional Custodians of the land where we live, work, and learn.