23: Start-Ups with an Ethical Motive Artwork

The Marketing Lab (at Deakin)

Dr Paul Harrison from the Deakin Business School and his guests give you the low-down (and the high-up) of research and the latest knowledge in marketing, business and culture from the Department of Marketing at Deakin University.

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The Marketing Lab (at Deakin)

23: Start-Ups with an Ethical Motive

October 15, 2021 • Hosted by Dr Paul Harrison from Deakin Business School with Gordon Renouf, CEO and Co-Founder of Good On You

In this episode of The Marketing Lab at Deakin, we talk to Gordon Renouf, Co-Founder & CEO of Good On You, the world-leading source of trusted brand ratings, articles and expertise on ethical and sustainable fashion.
Since 2015, they have built a database of thousands of fashion brands, all assessed against their robust rating system for their impact on people, the planet and animals. They are supported by some of the biggest names in the industry, including Emma Watson, the world-renowned British actor and ethical fashion pioneer.
Gordon talks to The Marketing Lab about investors, jobs to be done, and how you develop personas for your market.
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The Marketing Lab is recorded and produced on the lands of the Wurundjeri people of the Kulin nation. We pay our respects to elders past, present, and emerging. We acknowledge Aboriginal and Torres Strait Islander peoples as the First Australians and Traditional Custodians of the land where we live, work, and learn.