21: Competition, Regulation and Consumer Protection Artwork

The Marketing Lab (at Deakin)

Dr Paul Harrison from the Deakin Business School and his guests give you the low-down (and the high-up) of research and the latest knowledge in marketing, business and culture from the Department of Marketing at Deakin University.

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The Marketing Lab (at Deakin)

21: Competition, Regulation and Consumer Protection

July 23, 2021 • Dr Paul Harrison (Deakin University) and Baethan Mullen (Australian Competition and Consumer Commission)

We often think that marketers simply have to sell stuff to consumers, but marketing also requires an awareness of the context in which the business operates.

The Australian Competition and Consumer Commission promotes competition and fair trade in markets to benefit consumers, businesses, and the community and also regulates national infrastructure services. Their primary responsibility is to ensure that individuals and businesses comply with Australian competition, fair trading, and consumer protection laws - in particular the Competition and Consumer Act 2010.

In this episode of The Marketing Lab, we take a deep dive into how the ACCC works, how they make decisions, and their role in the marketing and consumer landscape in Australia, with the General Manager of their Economic Group, Baethan Mullen.
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