The Marketing Lab (at Deakin)
Dr Paul Harrison from the Deakin Business School and his guests give you the low-down (and the high-up) of research and the latest knowledge in marketing, business and culture from the Department of Marketing at Deakin University.
The Marketing Lab (at Deakin)
17: The Marketing Lab: What's it all about?
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Dr Paul Harrison and Dr Gini Weber, with Professor Andre Bonfrer
In this episode of The Marketing Lab, we explore the arcane world of universities, university departments, and research.
Paul and Gini talk with Professor Andre Bonfrer, Head of Department at Deakin Business School's Department of Marketing about all things marketing technology and wellbeing, while grappling with how specialisation offers an opportunity for research to see what's coming over the horizon.
The Marketing Lab is recorded and produced on the lands of the Wurundjeri people of the Kulin nation. We pay our respects to elders past, present, and emerging. We acknowledge Aboriginal and Torres Strait Islander peoples as the First Australians and Traditional Custodians of the land where we live, work, and learn.