It's not real!
It’s Not Real is the podcast that takes a scalpel to the stories we tell ourselves. Hosted by Dr Paul Harrison, consumer psychologist, academic, and media commentator, each episode unpacks the real evidence behind why we do what we do, how the world actually works, and the myths we cling to in order to make life a little easier. From marketing spin to social norms, from economic fictions to psychological blind spots, It’s Not Real cuts through the noise with sharp analysis, candid conversations, and a healthy dose of skepticism. Because sometimes, the things we believe… just aren’t real.
It's not real!
17: The Marketing Lab: What's it all about?
In this episode of The Marketing Lab, we explore the arcane world of universities, university departments, and research.
Paul and Gini talk with Professor Andre Bonfrer, Head of Department at Deakin Business School's Department of Marketing about all things marketing technology and wellbeing, while grappling with how specialisation offers an opportunity for research to see what's coming over the horizon.
The Marketing Lab is recorded and produced on the lands of the Wurundjeri people of the Kulin nation. We pay our respects to elders past, present, and emerging. We acknowledge Aboriginal and Torres Strait Islander peoples as the First Australians and Traditional Custodians of the land where we live, work, and learn.