It's not real!
It’s Not Real is the podcast that takes a scalpel to the stories we tell ourselves. Hosted by Dr Paul Harrison, consumer psychologist, academic, and media commentator, each episode unpacks the real evidence behind why we do what we do, how the world actually works, and the myths we cling to in order to make life a little easier. From marketing spin to social norms, from economic fictions to psychological blind spots, It’s Not Real cuts through the noise with sharp analysis, candid conversations, and a healthy dose of skepticism. Because sometimes, the things we believe… just aren’t real.
It's not real!
16: Membership, Loyalty and Stakeholder Engagement
In this episode we explored the murky world of loyalty, stakeholder relation and engagement.
I was joined by Alexandra Crow, the Head of Corporate and Stakeholder Engagement at the Richmond Football Club, Tanya Gallina, the General Manager of Club Services and History at the Melbourne Cricket Club, and Jimmy Buck, the chief advancement officer at Deakin University, where he is responsible for alumni relations and development.
The Marketing Lab is recorded and produced on the lands of the Wurundjeri people of the Kulin nation. We pay our respects to elders past, present, and emerging. We acknowledge Aboriginal and Torres Strait Islander peoples as the First Australians and Traditional Custodians of the land where we live, work, and learn.