The Marketing Lab (at Deakin)
Dr Paul Harrison from the Deakin Business School and his guests give you the low-down (and the high-up) of research and the latest knowledge in marketing, business and culture from the Department of Marketing at Deakin University.
The Marketing Lab (at Deakin)
16: Membership, Loyalty and Stakeholder Engagement
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Dr Paul Harrison (Deakin University), Alexandra Crow (Richmond Football Club), Tanya Gallina (Melbourne Cricket Club) and Jimmy Buck (Deakin University)
In this episode we explored the murky world of loyalty, stakeholder relation and engagement.
I was joined by Alexandra Crow, the Head of Corporate and Stakeholder Engagement at the Richmond Football Club, Tanya Gallina, the General Manager of Club Services and History at the Melbourne Cricket Club, and Jimmy Buck, the chief advancement officer at Deakin University, where he is responsible for alumni relations and development.
The Marketing Lab is recorded and produced on the lands of the Wurundjeri people of the Kulin nation. We pay our respects to elders past, present, and emerging. We acknowledge Aboriginal and Torres Strait Islander peoples as the First Australians and Traditional Custodians of the land where we live, work, and learn.