The Marketing Lab (at Deakin)
Dr Paul Harrison from the Deakin Business School and his guests give you the low-down (and the high-up) of research and the latest knowledge in marketing, business and culture from the Department of Marketing at Deakin University.
The Marketing Lab (at Deakin)
14: Performing roles, self-complexity and responsibilisation
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Hosted by Dr Paul Harrison from Deakin Business School
Living is hard, but in the end are you totally responsible for your wellbeing, or should governments and businesses also care.
In this episode of Listen to this, Paul and Gini tackle the conundrums of accidental subjectification in social marketing campaigns, the muddling of the role between the citizen, business and government, and how to overcome the existential angst of an uncertain future.
Easy?
Not really, but it's a fun ride.