The Marketing Lab (at Deakin)
Dr Paul Harrison from the Deakin Business School and his guests give you the low-down (and the high-up) of research and the latest knowledge in marketing, business and culture from the Department of Marketing at Deakin University.
The Marketing Lab (at Deakin)
12: In the lap of luxury: Talking Shop
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Hosted by Dr Paul Harrison from Deakin Business School
From the archives
What’s your favourite luxury item—Belgian chocolate, French champagne, one of those plain but very expensive English trench coats?
Paul Harrison and Kirsten Drysdale look at the psychology of expensive brands and why some of us are ‘peacocks’ displaying our pricey purchases and their brand names.
And if you can’t afford the real thing, does the imitation version provide the same satisfaction?