The Marketing Lab (at Deakin)
Dr Paul Harrison from the Deakin Business School and his guests give you the low-down (and the high-up) of research and the latest knowledge in marketing, business and culture from the Department of Marketing at Deakin University.
The Marketing Lab (at Deakin)
8: Truth, adaptation and ScoMo messaging
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Paul
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Season 1
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Episode 8
What is truth in the era of CoVid-19? How can businesses adapt? And what is an agentic male response to ScoMo? Those questions and more will be answered in this episode of Listen to this...