It's not real!
It’s Not Real is the podcast that takes a scalpel to the stories we tell ourselves. Hosted by Dr Paul Harrison, consumer psychologist, academic, and media commentator, each episode unpacks the real evidence behind why we do what we do, how the world actually works, and the myths we cling to in order to make life a little easier. From marketing spin to social norms, from economic fictions to psychological blind spots, It’s Not Real cuts through the noise with sharp analysis, candid conversations, and a healthy dose of skepticism. Because sometimes, the things we believe… just aren’t real.
It's not real!
7: Unselling and Demarketing - Interview on ABC Radio
If we think about the product offering a range of benefits, we can see how this might also be communicated through packaging and the service environment.
Aesop, for example, has changed the way that companies package and sell beauty products.
In this interview with Dr Paul Harrison from Deakin Business School by David Astle at ABC Radio they discuss how brands influence consumer behaviour through packaging, store layout and selling the "idea" of the brand.
Although advertising is also discussed, what is important here is how the companies present the whole product to their target markets.
Beyond shampoo, moisturiser and post-poo drops, what is a company like Aesop selling you?