The Marketing Lab (at Deakin)
Dr Paul Harrison from the Deakin Business School and his guests give you the low-down (and the high-up) of research and the latest knowledge in marketing, business and culture from the Department of Marketing at Deakin University.
The Marketing Lab (at Deakin)
4: Peak streaming, oversubscribed and the curse of product recalls
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Paul Harrison, Carmel Alabakis, Josh Newton
In mid-November, Disney Plus, the streaming service from the Mickey Mouse conglomerate will launch in Australia. The service will cost $8.99 a month or $89.00 for the full year. Not bad for access to the Disney back catalogue, the Star Wars franchise, the list goes on...
Will you sign up?
Have we reached peak streaming?
And, can you guess which car brand had the most product recall in 2018? You might be surprised.
We’ve got two of the smartest people I know in the studio this week to talk about this, along with clicktivism, product recalls, franchising and the Hong Kong protests.