The Marketing Lab (at Deakin)
Dr Paul Harrison from the Deakin Business School and his guests give you the low-down (and the high-up) of research and the latest knowledge in marketing, business and culture from the Department of Marketing at Deakin University.
The Marketing Lab (at Deakin)
3: Net promoter scores, artificial intelligence and selling your soul to the marketers
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Dr Paul Harrison, Dr Viginia Weber
Does your company use the net promoter score? Is it really the silver bullet that marketing research companies tell you it is?
And...
What happens when your company’s perfect hashtag gets co-opted by the bad guys?
In this episode, we explore the murky world of artificial intelligence, marketing research and selling your soul for research dollars.
Are we being over-researched? And when is too much surveillance enough? If you’re interested in marketing, culture and the world of business, you should Listen to this.