
It's not real!
It’s Not Real is the podcast that takes a scalpel to the stories we tell ourselves. Hosted by Dr Paul Harrison, consumer psychologist, academic, and media commentator, each episode unpacks the real evidence behind why we do what we do, how the world actually works, and the myths we cling to in order to make life a little easier. From marketing spin to social norms, from economic fictions to psychological blind spots, It’s Not Real cuts through the noise with sharp analysis, candid conversations, and a healthy dose of skepticism. Because sometimes, the things we believe… just aren’t real.
Podcasting since 2019 • 29 episodes
It's not real!
Latest Episodes
29: The Paradox of Ethical Consumption (Talking Shop Reboot)
In this third episode from Talking Shop, the ABC podcast I hosted with Kirsten Drysdale in 2015, we dive into the complexities of ethical consumption; why it’s so hard to define, and even harder to practise. We explore the contradictio...
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25:30

28: Cashless (Talking Shop Reboot)
This is the second of six Talking Shop episodes from 2015, where Kirsten Drysdale and I explored the evidence behind marketing. Just like on It’s Not Real, we uncover how subtle influences shape what we think is real, especial...
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20:12

27: Buying Happiness (Talking Shop Reboot)
In this first of six special episodes, we revisit Talking Shop, the 2015 ABC podcast I hosted with Kirsten Drysdale. The themes we explored — how businesses shape our choices, the psychology behind persuasion, and the tricks of the tra...
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Season 4
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Episode 1
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25:30

26: Special Christmas Edition - Deck the Halls With Boughs of Holly to Soften Service Failure Evaluations
In this special edition of The Marketing Lab, I have a quick chat with Associate Professor Josh Newton about his research into how the mere presence of Christmas decorations lead people to soften their evaluations of a personally experienced se...
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8:34
